These brushes are SO soft and really great for the price! I would say that I am somewhat of a makeup brush enthusiast, considering I have way more makeup brushes than I could ever need, both high-end and inexpensive. That said, I would say that these brushes are definitely one of my favorites. The bristles do not fall off at all, even when used aggressively. As for the application, these brushes hold and apply product perfectly. There is near to no fall out of loose powder or eyeshadow, which is not easy to achieve. These brushes also blend amazingly, and the eyeliner brush is tiny enough to create a perfectly sharp cat-eye.
I received this product free in exchange for an honest and unbiased review.